There are several ways to analyze your competitors’ SEO:
- Review the keyword they use: use keyword research tools to see what keywords your competitors are using and how they are ranking in search results.
- Review the quality of the content: read your competitor’s content and evaluate its quality and relevance to the target audience.
- Review inbound linking: use link research tools to see who is linking to your competitors and how much authority those links have.
- Review site speed: use tools such as Google PageSpeed Insights to measure the speed of your competitor’s site and compare it to yours.
- Review user experience: evaluate the user experience on your competitor’s site, including ease of navigation, information layout and overall usability.
In general, competitor SEO analysis involves comparing your site to your competitors’ to see how they are performing and what strategies they are using. By doing so, you can identify strengths and weaknesses.